Thursday, December 03, 2009

Geek Mode : Have you ever Wonder?

I'm sure most of us watched the last episode of Nur Kasih last week.
Yeah, so far it is said as the highest rating drama for this year. In yesterday's paper TV3 said about 4.7 million people watched the last episode and about 1-2 million watched the re-runs.

So, the question that crossed my mind, how do they figure this out? TV broadcasting is different from the internet. For internet, we could count based on the number of IPs..

What else, Google lah !!
And it got me to this site

And excerpt from the site:

Nielsen uses a technique called statistical sampling to rate the shows -- the same technique that pollsters use to predict the outcome of elections. Nielsen creates a "sample audience" and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show. That's a simple way of explaining what is a complicated, extensive process. Nielsen relies mainly on information collected from TV set meters that it installs, and then combines this information with huge databases of the programs that appear on each TV station and cable channel.

I'm sure the tv station used almost the same method. You can basically search for anything that you need to know how other things work.

3 apples:


Dulu pernah design TV, tapi tak terfikir macam mana nak kira jumlah viewer for each particular channel...hehehe

maya amir

aku cume nak ckp.. episod last tak feel.. aku dah ready nak nangis tapi still takleh feel.. huhu


Maya : Aku pun...sbb aku dah ade spoiler...wakakak!